Oh Polly- brand onion model

 Oh Polly is a fairly new brand in the fashion industry however, it didn't take long for their business to rocket, grabbing the publics attention with their new fashion driven brand ready to take over the market. Oh Polly has not only taking over the fashion world but also the social media world with their amazing giveaways and new product releases going viral on every almost every teenage girls instagram. Looking at Oh Polly and the personality that they have created for their brand I personally think is very clearly stated in their brands image. Oh Polly is a brand that teenage girls can relate to and talk to reflecting like being a girl best friend always looking out for you, fashionable and bubbly.

However, Oh polly's brand values according to their website is " a brand with a purpose" being a charitable brand and supporting charities that they find is an important cause. This brand sends a great message to younger woman and being a brand that they are able to trust. These values link in with the essence of the brand connecting with their consumers emotions and feelings linking with their brands values in which their consumers can relate or agree with. Looking at Oh polly and identifying how they manifest these in reality, oh polly completes these in a number of different ways. One way in which they do this is using celebrities or influencers that provide a good image for the brand and which can connect and market to their target consumer, another way in which they do this is packaging, providing customers with and aesthetically expensive packaging encouraging their consumer to post on social media and making their consumer feel happy and special once ordered from their brand provide with long term loyal customers. By using the brand onion model the brand is able to work out what brand image they want to display and the best way to move forward and be able to connect with their target consumer, uncovering the layers of a brand and finding out the real values and personality of the brand. Overall Oh Polly is a great brand supporting important charities and looking after their consumers.