ASOS styling content

 Unsure on the newest trends and the hottest fashion? ASOS styling feed has everything you need. ASOS provides a lot of helpful styling content from styling tips, trending fashion and beauty tips. The content in which ASOS provides is very audience targeted looking at their consumer and connecting with them through real life dilemmas. The content in which ASOS provides really connects with us, their consumer. They supply this content in a number of different ways. Firstly sharing latest trends matching with the clothing they sell through their website making purchasing connections and marketing their products, engaging with fashion influencers and spotlight their customers. This type of content are good ways in connecting with their consumer, having constant and regular customers while also connecting with a new consumer type. With ASOS using this content it reflects that they have a younger target audience aged between 12- 30, looking at this content it reflects this way due the mass use of social media and the youthful fashion trends however, this content shows that the brand is very well connected to their consumers providing a wide range of products and content for their views to cover anything they might be experience in their day to day life. Using this content connects the brand with their younger generation z audience. However ASOS has a wide range of other consumers which they are able to connect with. This brand is very passionate on being able to make a connection with their customers, making sure they understand their needs and wants. 

Looking at the strategic marketing mix ASOS covers product, price, place and promotion in this section of their content. Including these points within their marketing strategy ensures that they are ahead of their competitors and ensuring the best profit margin. This content mainly focuses on product and promotion, looking at the latest trends matching with the products that ASOS provides  and promoting these products through different articles in which they target towards their younger audience. Looking at the marketing segmentation pyramid I would class ASOS as fast fashion brands however as they also sell a lot of high end products and brands targeting a different consumer to the consumers targeted at the content articles, these high end brands would sit between the premium fast fashion section, placing ASOS between both sections if the pyramid. Looking at this ASOS is using great Content and works well with their consumer and their brand values, connecting with all their consumers and promoting their products standing out from their competitors.