Nikes promotional materials

 Nike is one of the biggest and most recognisable sports brands in todays fashion market however, this brand is know for more than just their products. Nike is known for a number of different things from their highly rated high quality products, celebrity collaborations and to their heart warming and emotional campaigns and adverts to promote their products and their brand. 

Nikes use of promotional marketing is a little different from other brands by not focusing on their products but their brand and their values. Looking at Nikes adverts we can tell that they are not a typical product promotional advert, Nikes advert typically focuses on the message they want to put out to their consumers. Nike does this by using inspirational quotes and messages shows the reader that with these products you will be able to achieve anything, overcome your biggest fears and become whoever you want to become. the way in which Nike promotes is very clear by intriguing the customer in by focusing on celebrities and using people which consumers are inspired by or can relate to, making that connection with their brand. Each of Nikes promotional materials differ, each promotion

will include different celebrities, different messages and quotes and each representing different products. Even though each of Nikes promotions materials look very similar they all have different roles and goals, focusing on promoting different products, messages or events. However there are a couple things in which they have in common, this includes the iconic swoosh and catch phase 'just do it' both of these are instantly recognisable to anyone without even naming the brand the consumer can instantly recognise which brand is advertising. This instant connection shows how powerful Nikes promotional material are on the public.

These adverts are targeted to their current consumers and athletes however, as these are payed media it will reach a large number of people bringing in new customers as-well as engaging with their current audience. Although, even though payed media has a large number of positive outlooks there is one disadvantage with using payed media, this is that it is such a crowded market so not as effective however, as nikes promotional media is so varied and

unique from their competitors it stands out to their audience grabbing their consumers attention standing out from such a crowed market. The reason in which theses examples differ so much is to be able to target a wide range of consumers with targeting different goals and beliefs making sure that everyone feels welcome and connected with the brand. Although, Nike also has a number of other promotional materials such as their owned media generating hashtags and messages through there social media and websites creating control over their brand. Finally, there are a number of media categories that are not covered within the traditional promotional mix giving a number of options for a marketeer with these options and categories growing daily. An example of these could be engagement marketing involving brand awareness and making connections with long term loyal customers.